Sunday, May 25, 2008

TV: Sprite Sprung a Leak

Sprite is running a phone-in vote for the best dunk of the past NBA season. It's a cheap, possibly money-making embarrassment of a commercial that is a blight on the eyes every time it plays.

First, let's cut to the chase. The picked dunks aren't even in the ball park of the best dunks of last year. Secondly, each little replay is without a key component, sound (don't have to pay the original announcers royalties?). Third, there's no setup. Fourth, it plays in a sliver of the screen that looks small EVEN on BIG TVs. Lastly, the whole thing is just a come-on to send 50 cents or a buck or whatever to Sprite. Why ANYBODY would reward the poor production values of this commercial spot with their hard-earned cash only proves the old saw.

There is a sucker born every minute.

Sprite should be ashamed. And so should the NBA for participating and playing the spots.

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